The Website is the CRM
Transform your citizens' digital experience.
Local Authorities are realising the need to not just ‘redesign the council website’ but to redesign services in an agile way so that citizens can access digital services quickly and easily. This may sound straight-forward, but internal ‘buy-in’ from other stakeholders can be hard, with some councils still looking to ‘lift and shift’ their existing website rather than focusing on the reinvention of the way digital services are delivered.
The website is the digital front door, but if the back-office and contact centre aren’t connecting (through automation and integration), the citizen's digital journey is broken, and they turn to other expensive contact channels. The website is the CRM.
We're offering a 30-45 minute free consultation focusing on the 'website is the CRM', where we'll:
- Listen and understand your current digital transformation journey and challenges.
- Understand your technology landscape and discuss what good looks like.
- Talk about the 'Website is the CRM' concept, and provide you with a template to help you map out the ideal solution for your organisation.
I'm interested in a free consultation
Birmingham City Council’s results when using the approach ‘The website is the CRM’, as of February 2022.
500,000+ active users to the BRUM account
2.7 MILLION+ Jadu forms submitted
£167 MILLION+ payments processed
Are you facing digital transformation challenges?
We know digital transformation projects have big expectations but face ongoing challenges from budget cuts to digital skills shortages. Book your free consultation with us where we'll listen and advise you on what a good technology landscape looks like.
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